|Cranley in Green, Qualls in Blue|
As the map shows, Cranley enjoyed support from the East, West and North; while Qualls' support concentrated in the city center and particularly along the proposed Streetcar Route.
So the people who hope to profit off of all the "goodies" (Streetcar, Parking Plot) Roxanne Qualls is pushing through Council are voting for her; while all the people who realize that they will be on the hook for paying for all these things are voting for Cranley.
Qualls' supporters are known as rent-seekers. People who hope to profit from government granted monopolies or through windfalls due to governmental zoning or regulation. For instance the people gobbling up property along the proposed Streetcar Route hoping to simply sit on the properties until the streetcar starts running by and sell the properties at a huge gain.
To paraphrase Margaret Thatcher: the problem with Qualls' policies is that eventually you run out of other peoples' money.